I spent weeks scouring LinkedIn. Having read thousands of profiles, I figure I’ll summarize what makes a profile stand out to me. If you are looking for some role and you want to generate a lot of interest from recruiters, here’s my advice:
1. Customize your profile URL:
Just like any other social network, you’re given a very long (and impersonal) URL link when you initially join. While it doesn’t hurt you to keep that one, it also doesn’t help either. After all, what’s more appealing: MahimaAgarwal90210 or MahimaAgarwal? So, change your current URL to best reflect your professional, branded self.
Here’s how to do it in three steps:
2. Change your Profile Picture:
Upload a good resolution picture of yourself. Why? Two reasons. One—when recruiters spend all day looking at profiles, it’s easy to forget that each profile is actually linked to a human being, not just a humanoid machine that may or may not meet the job requirements. Two—recruiters end up seeing the same profiles again and again as they try out hundreds of different filters. Because visual memory is one of our species’ superpowers, the picture will anchor your profile in the recruiters’ minds. When they stumble upon it again, they’ll remember you and continue building their mental model of you instead of starting over from scratch. A semi-formal picture will do.
Pro Tip: No hats, sunshades or drinks in hand please.
3. Customize your headline: